Privacy first
Understanding a place should not require unrestricted knowledge of the person. Purpose and restraint come first.
PRIVACY / TRUST / HUMAN CONTROL
Intelligence
without intrusion.
Understand the place. Respect the person.
Meaningful choice
Assistance should be optional, understandable and open to challenge. People should be able to decline it.
Accessibility
Different needs should shape the experience. Do not assume that one route or one kind of information works for everyone.
Human responsibility
Consequential decisions remain the responsibility of people and the organisations that operate a place.
Honest uncertainty
Communicate limits clearly. A confident-looking answer is not a substitute for a trustworthy one.
Quiet by design
Help should fit the moment. Choosing not to intervene can be the most appropriate response.
Principles to
be accountable to.
Privacy and accessibility are requirements of the research, not claims of a completed independent assessment. Any future application must be judged against its responsibilities to people.
Read the public perspective ⟶